St. Louis artist, rapper, songwriter, producer, and trailblazer Smino continues to mesmerize audiences with his latest music video for the single "Ole Ass Kendrick." The captivating visual, shot in Smino's beloved city of London and directed by Hidji World, unfolds with an off-kilter charm. The video takes viewers on a surreal journey, featuring scenes in a dry cleaner, girls on a carousel in wedding dresses, Smino rapping to the camera, and cruising in reverse on a classic convertible. The evocative vignettes perfectly complement the ebb and flow of the track, with Smino's unmistakable delivery and wiry cadences flowing effortlessly over soul-infused production. With its funky and fiery vibe, "Ole Ass Kendrick" showcases Smino's artistic prowess and unique style.
The single "Ole Ass Kendrick" is part of Smino's highly acclaimed album, "Luv 4 Rent," available on all major streaming platforms and vinyl through Zero Fatigue/Motown Records. The album, produced primarily by The Yute, Kal Banx, and Childish Major, is narrated by 'The Luv Lord' and delves into various forms of love experienced by millennials, from bad love to real good love and family love. Smino describes the album as an audio representation of the Black experience for his generation.
"90 Proof," a standout track from "Luv 4 Rent," featuring J. Cole, garnered praise from Rolling Stone, Hypebeast, Vibe, Pitchfork, and The FADER for its tender melodies, exquisite production, and smooth vibes akin to a fine cognac. Smino's unique ability to blend hip-hop and blues while narrating tales of love and life sets him apart as one of the most fascinating outliers in the music industry.
With "Ole Ass Kendrick" and "Luv 4 Rent," Smino continues to carve his own path, pushing boundaries, and captivating audiences with his mesmerizing artistry. His distinctive voice and creative vision pave the way for more exciting offerings from this multifaceted artist.
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