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Saarah Elsayed

INTERNATIONALLY ACCLAIMED QUEEN OF DANCEHALL, SPICE DEBUTS AS THE #1 ALBUM ON REGGAE iTUNES CHART & #2 IN ALL GENRES WITH INTROSPECTIVE THIRD STUDIO ALBUM, ‘MIRROR 25’


August 9, 2024 (ATLANTA, GA) - Grammy® Award-Nominated, chart-topping, global superstar Spice, is heating up the Summer as she unveils the arrival of her highly anticipated third studio album, ‘Mirror 25’ releasing today, Friday, August 9, 2024 via Spice Official Entertainment with distribution through EmpireThe chart-topping album debuts as the #1 album on Reggae iTunes chart, #2 in the USA and UK all genres, #1 in Israel all genres, and #3 in Canada for all genres charts, within just minutes after its release–debuting as the highest charting album for a Jamaican artist on iTunes this era!


Executive produced by Spice, ‘Mirror 25’ is an iconic 25 track album showcasing Spice's legendary sound infused with a unique kaleidoscope of rhythmic tracks intertwined with a melting pot of genres; further reinforcing the powerhouse performer's signature influence in the genre of Reggae/Dancehall and beyond; cementing her presence as one Jamaica’s most versatile and creative artists of today’s time. 


Across 25 tracks, ‘Mirror 25’ is a unique body of work serving as Spice’s raw, open diary of her past trials and tribulations– with each track revealing a vulnerable part of her life. The album title, ‘Mirror 25’ symbolizes reflection and self-discovery, marking a new era for Spice to artistically showcase her growing pains and lessons learned as an artist and as a woman. 



“Creating my album ‘Mirror 25’ was intentionally done to celebrate 25 incredible years in music,” says Spice, the Queen of Dancehall. “It has been a truly exhilarating journey, and this album showcases my versatility as well as my passion for Dancehall,” she says. “I'm beyond excited to share these 25 songs with the world because I’m sure each song will be relatable to each of my Besties. The diversity within my fanbase has pushed me to experiment with a lot of new sounds while staying true to my authentic dancehall roots. This album is a true reflection of my heart in its purest form and is a celebration of my history in Dancehall. 25 years is not a small thing, it's a very big thing.”


The album takes listeners on an introspective journey portraying Spice’s highs and lows, victories, struggles, and growth that she has overcome musically, spiritually, mentally, emotionally, and physically. ‘Mirror 25’ delivers infectious melodies with empowering messages while commemorating the Dancehall legend’s 25-year milestone as an international recording artist. 


As a surprise for her beloved ‘Besties,’ Spice releases her new single and visual, "Whoop," the very same day as her ‘Mirror 25’ album release. Serving as the fifth single from the album, “Whoop” is a high energy track that serves as a mantra for positivity. The song blends an eccentric, Caribbean sound fused with an upbeat, hip-hop rhythm. Written and produced by Spice, the lyrics encourage listeners to prioritize their mental and emotional health all while fostering a positive mindset. Composed as a feel-good dance song for listeners, "Whoop" celebrates protecting your peace, and moving away from bad energy and negativity. The track is the perfect exploration of self-reflection, encouraging listeners to move away from toxicity. 


On the song, Spice croons: “Jump over bad energy, miss me with your negativity. A so mi sight off dutty livity. Mi jump up inna prosperity.” 


The stunning music video, directed by Royal Eyez (Royal Okwor), artistically showcases Spice's vocals and message in the futuristic era that adds depth to the viewing experience. The lyrics delve into a next level video that showcases Spice's creative mind, infusing her Jamaican culture of music and dance with a futuristic edge. The music video dives into the outer space world as Spice cosplays an Alien from the future who unapologetically commands attention and world domination. This symbolically resonates with Spice’s massive crossover success as the reigning Queen of Dancehall, as she sings about navigating through negativity and adversity throughout the last 25 years. Produced by Spice official Entertainment, the rhythm track was recorded at Ireland Recording Studios and composed by Karon “Yow Levite” Young, and mastered by Redboom Super Mix.


Spice’s previous singles from her ‘Mirror 25’ album– “Gangster” featuring Chronic Law, and her empowerment anthem, “Ex Boyfriend,” were well received; along with her controversial single, ‘2085 Tea followed by her breakout hit, ‘Round Round,’ the infectious party anthem featuring 12-time Grammy® Award-Nominated Rapper, Busta Rhymes; with both reaching #1 on iTunes Reggae charts. 


WATCH 'Whoop’ HERE


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